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If you’re in Europe, you can already get your grubby meathooks on these little wonders, but here in the U.S., we need to wait just a little bit longer. This is the Philips Master LED light bulb, designed as a replacement for a standard 40W light bulb. If $50 for a light bulb sounds like a ton of scratch for something that normally rings up at under $2, consider the following:

The Master LED uses just 7W of power, lasts 45,000 hours (over 10 years of use at 12 hours / day), is available in either warm or cool white and doesn’t generate heat, UV or infrared light.

And since the Clean Energy Act of 2007 effectively bans incandescent bulbs as of January, 2014 in the >40W – <150W range, products like this should help to get us consumers used to buying LED bulbs instead of incandescent ones. Which is good, because then companies like Philips can figure out how to make these even brighter per watt.

The one big downside for me: These aren’t dimmable. That’s something that’ll definitely need to be addressed as companies move forward with standard bulb replacement LED products.

Philips via Gizmodo