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Back to School Season is winding down, and everybody who lives by the Target Calendar knows that Halloween Season is next. And just in time for that, Sony’s lowering its pricing on Blu-ray players, according to HD Guru. In anticipation of the release of a new, higher-end player, the BDP-S550, Sony will be lowering pricing on the BDP-S350 from $399 to $299. Other manufacturers are expected to follow suit. This is great news for all of you meanie parents out there who waited for Biff and Heather to head back to college before springing for new tech.

HD Guru